What is linguistic engineering and what is it for?

ingeniería lingüística

Every day we use tools such as search engines to find information, we talk to artificial intelligences like Siri, Alexa or Google Home that serve as personal assistants; we use automatic translation systems to understand other languages; less frequently, we know of other applications such as those that perform automatic summarization of a document. Behind … Read more

Self-publishing books, does it still give publishers hives?

autopublicar libros

Being a published author on the part of a prestigious publishing label gives you a certain status as a writer; that is something undeniable. However, the phenomenon of self-publishing books has spread: they do it from the most amateur people to writers and publishers of great stature. Today in her Bibliotherapy section, of the Inspiria radio … Read more

6 tips for your website to convert users into customers

conversiones sitio web
Having an Internet presence is not enough, it is essential to have a website that really generates conversions and that Google and other engines appear when they search for you. When a user visits your site, it must be understandable and easy to use enough to execute the key action that you have marked within your marketing ... Read more

What’s the difference between SEO, SEM, and SEA?

diferencia entre seo y sem
Many clients ask me how to appear at the top of search engines when a user makes a query related to their products or services; for this there are two complementary methods, one faster than the other: Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Both SEO and SEA are part of what is known as Search Engine Marketing (SEM). In this post I tell you what their main differences are.

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Search engines: what are they and how do they work?

qué es un motor de búsqueda
Making queries in search engines is a daily task to find products, services and even answers to all kinds of questions. They are used as if they were a kind of oracle with the solutions for the problems of every day. One of the most popular search engines is undoubtedly Google, however there are many more ... Read more

Choose the best web hosting according to your project

web hosting
When working on the web it is necessary to store information on servers that allow us to easily retrieve it through, for example, web browsers and search engines. In this post we will focus on how to choose the best web hosting according to your project. For this, it will be necessary to define some ... Read more

Discourse markers in Spanish: your allies when writing

marcadores discursivos
In our everyday language we use sentences that have different types of relationships between them. We use the word 'but', to express an opposition; 'for', to express a purpose; 'therefore', to express a consequence... this peculiar group of words is known as discourse markers.. In this post we will address the following topics: What are discourse ... Read more

Storytelling for content marketing

storytelling para marketing de contenidos
In a universe full of information and content, storytelling helps brands connect with their audiences and communicate their offer in an entertaining way. A story can move us and lead to different actions, who has not cried with a romantic movie or has been angry because a series does not end as we wanted? When we ... Read more