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Content marketing agency
We are a content marketing agency focused on writing specialized texts, graphic design and search engine optimization. We create inbound marketing campaigns, which are based on content to attract traffic and positioning to your digital platforms. In addition to offering these services, we also have courses to train company personnel of any kind, so that they can implement their strategies internally.
COURSES
FAQ
As a content marketing agency we are focused on creating strategies based on content. For this, we use the methodology of marketing. Before making any publication, we do a market study and a segmentation. Later, we create specific plans for publications on social networks, in our own media such as the corporate website, among others.
Content is any text, image, video or multimedia file that Internet users find on the web. In the case of the digital field, the contents help us to position a brand, they help to communicate the offer of a company in an efficient way. Unlike other types of strategies, content marketing is usually less intrusive since the content is not perceived as commercial or advertising.
Marketing is a discipline that develops a process with the purpose of commercializing and promoting products and services. This process consists of the following phases:
- Research. We carry out a study of official sources to understand the behavior of the market, the environment in which it develops, its desires and needs.
- Segmentation. We detect various groups that could be interested in the products or services to be offered.
- Targeting. Once we have identified these interest groups, we select one or more, which we are going to address.
- Positioning. The positioning proposition is what we want potential customers to have in their minds when they think of our brand.
- Marketing Mix. We determine aspects such as the points of sale of the product and how we will promote it. Here the strategy lands in publication plans, editorial calendars, among others.
- Control. The strategies are perfectible, so we monitor the results using specialized tools. Progress is reported monthly and improvements are made.
A content marketing agency follows the marketing process. That is, it carries out an investigation of the macroenvironment, the microenvironment, the internal situation of the company or brand for which it is going to work (using tools such as the SWOT).
Later we do a market segmentation and study the target audience of each project, we answer questions such as:
- What message should the company communicate?
- Who do we want to persuade, and of what?
- What communication channels does this audience use? (for example, some app, social media, etc.)
Subsequently, we carry out a communication strategy, we plan and develop the contents and we disseminate them through the selected channels.
Digital content must be focused on the consumer profile, this is achieved by creating empathy with the audience. Beyond prioritizing the keywords or terms to be positioned, the customer must be a priority: knowing their purchasing processes, their fears, their motivations, in order to deliver valuable, personalized content that meets their information needs and communicates the offer in a clear way.
We are a content marketing agency focused on specialized content writing and creation. We are rigorous with the editorial care of the contents and our sources of information are reliable: academic articles, specialized magazines, among others; which provides greater credibility from Internet users towards your brand.
Our methodology
WE HEAR
We listen carefully.
WE PLAN
We think of the best solution.
WE EXECUTE
We implement the strategy.
WE INSPIRE LOVE
We deliver results.
IT IS SAID OF OUR
SERVICES 😏
These are testimonials from some of our clients. Like them, we want to make you feel like the most important client.
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