Alan Pérez

The key to a content marketing strategy

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marketing de contenidos
A content marketing strategy is about understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way, with the goal of attracting them to your company. To be successful, you don't have to bombard with promotional content but rather with data that is useful and relevant to ... Read more

Elements of a marketing strategy, according to Raymond Corey

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marketing strategy
In an article published by Harvard University, teacher and marketer Raymond Corey addresses the five elements of a marketing strategy. To know: Product and market selection. It refers to what we commonly call segmentation, targeting and positioning. Price fixing. The price is what the customer is willing to pay for a good, product or service. ... Read more

What are Porter’s five forces and what are they for?

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fuerzas de porter
Michael Porter is an American academic known for his economic theories. Specifically, for being the author of a famous article published in the Harvard Business Review: “The five competitive forces that shape strategy.” This article maintains that there are five key elements to analyze a business sector, for example, the tourism sector, the entertainment sector, ... Read more

8 keys to improve the usability of your e-commerce

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claves para mejorar la usabilidad de tu ecommerce

The COVID-19 pandemic accelerated the digitalization of businesses and fostered the growth of e-commerce. For this reason, many entrepreneurs have created their own online stores using templates templates that Internet platforms offer. However, by not being a custom design, these templates exclude best practices that leading stores have already implemented. That’s why in this post … Read more

The content marketing plan and the Customer Journey (CJ)

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plan de marketing de contenidos
A content marketing plan helps companies with various issues, among others, to build a strong brand on the Internet, attract users through stories and speeches, increase conversions, and also build customer loyalty. Depending on the stage of the Customer Journey (CJ) we can use different types of content to guide the customer during their journey. ... Read more

How to make a digital content plan?

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cómo hacer un plan de contenidos
Adequate communication in the channels of your company, such as social networks, blogs, among others, is essential for Internet users to know about your offer. A good strategy will help you differentiate yourself from the competition and without a doubt, if you came to this post it is because you have wondered how to make ... Read more