Paulina de la Vega 
More and more companies have realized the importance of web positioning and being correctly indexed in the internet search engines, so that current and potential customers find your offer on the web. Therefore, professionals of many fields needs to learn about web positioning or Search Engine Optimization. One of the most frequent doubts in this … Read more
Saying ‘strategy’ has become very common nowadays. We are talking about content marketing strategies, strategies for social networks, strategies for web positioning, etc. The abuse in the use of this word has caused it to be downplayed. It is currently used as a synonym for tactics, planning, among other terms, which would be more appropriate … Read more
Style correction or proofreading is the process of carefully reviewing a document and making sure it is written correctly. That is, make sure that grammatical issues such as spelling, punctuation, syntax, and agreement in a manuscript are adequate so that future readers can understand it. Style correctors are the people in charge of doing this … Read more
Has it happened to you that you enter a website and the font is too small? Are there backgrounds that do not allow you to read easily? Annoying pop-ups blocking important parts of the site? When we talk about web accessibility, we refer to issues that make it easier for the contents of a website … Read more
In the field of marketing, it is very common to find loans from English. Words such as brief, buyer persona, focus group, customer journey, awareness, engagement, influencers, are used daily. Its use is due to the fact that knowledge of this discipline is generated in English for the most part. It is not easy to find … Read more
Contrary to what might be thought without much historical context, spelling is not something static and immovable.. Language is a living entity, constantly changing. New realities, such as the Internet, have generated the need to use words that effectively designate what we experience day by day. And in addition to the new words or neologisms, … Read more
