A specialist in SEO (Search Engine Optimization) or specialist in web positioning is in charge of designing strategies to increase the organic visibility of one or several websites, monitor the keywords that you have positioned and make reports with recommendations to continue growing traffic to the site. In this entry we will talk about:
SEO Area Charges
We have studied some of the vacancies that are published for the SEO area and we have found the following titles:
- SEM and SEO analyst
- SEO Analyst
- SEO Specialist
- SEO Coordinator
- SEO Manager
- E-commerce manager with SEO experience
- SEO and ASO (App Store Optimization) Consultant
In many cases, the companies that hire SEO specialists are agencies, so the person selected will most likely be in charge of more than one account to take care of. The levels of responsibility vary depending on whether they are analysts, specialists or managers; the academic profile also varies, since in some cases, the vacancies look for a writer profile: someone who is generating content; others are looking more for a technical profile: programmers with knowledge of HTML, technical issues of e-commerce, among others.
SEO area tasks
SEO in a company or in a marketing agency can be in charge of a single person or there can be a team that performs the different tasks. These basically consist of creating content, improving the existing ones, implementing technical improvements to websites and getting links (or linkbuilding). In general, three types of profile of SEO specialists are distinguished:
- Those who have a profile of writing or content creation, who can be journalists, graduates of letters, marketers, communication experts, among other related.
- Those who have a more technical profile, who know programming and can make web pages from scratch, such as programmers, computer engineers, among others.
- And finally, the positions of responsibility that are in charge of an SEO team, can be with creative or technical profiles, but it is sought that they also have leadership skills.
Writing profile
- Content writing.
- SEO performance improvement through metadata, URLs, content creation and reviews.
- Search for trends and carry out keyword studies or keyword research.
- Optimization and editing of content according to the main keyword.
- Improvement of the contents to increase the traffic in the websites.
- Positioning of main keywords for each site.
- Review and correction of any landing page or page that presents SEO problems.
- Execution of Onsite and Offsite SEO strategies for websites, e-commerce and apps.
- Recommendation of changes to the website architecture, content, links and other factors.
- Work with the development team to ensure that SEO best practices are applied correctly in the code.
Technical profile
- Website programming, knowledge of HTML, JavaScript and CSS.
- Custom SEO strategies and results that drive performance.
- Carrying out audits on sites and apps to detect opportunities.
- Stay informed about the latest search algorithms, SEO tools and techniques.
- Use of platforms to analyze data and provide timely organic insghts to the business.
- Identification of errors in SERPs (Seach Engine Results Page) to correct them.
- Monitoring of the indexing of different digital properties.
- Make sure that any optimization is well executed in productive environments.
- Technical initiatives to improve the performance of websites, blogs and apps.
- Analysis, interpretation, and report of OKRs and KPIs.
Leadership position
- Knowledge of project management and delivery punctuality.
- Ability to present the obtained information to interested parties.
- Analytical capacity and orientation based on facts for decision making.
- Support junior team members in their professional growth.
- Proactivity and self-motivation.
- Ability to work independently and collaboratively.
- Contribute to SEO thought leadership internally, with your customers, and with the industry.
SEO Specialist Skills
- Good writing and spelling.
- Notions or knowledge of HTML, JavaScript and CSS.
- Server management (cPanel, Apache, etc.)
- SEM (Search Engine Optimization) Certifications.
- Content management platforms or CMS (Content Management Systems), such as:
- WordPress
- CMS Hub
- Drupal
- Joomla
- Shopify
- Adobe Commerce
- PrestaShop
- Magento
- Analytics and reporting tools.
How much does an SEO specialist earn?
According to our research, the salaries of SEO specialists in Mexico, range from 8,000 MXN per month to 40,000 MXN, depending on skills, level of responsibility, and the size of the company. The least remunerated positions are those of the editor profile; technical profiles oscillate in the medium to high ranks and leadership positions do not necessarily pay more. In many consultancies they value specialists and sometimes offer salaries even above those with leadership responsibilities.
Conclusions…
- An SEO team can be made up of multiple people with different profiles, such as communication specialists, letter graduates, marketers, programmers, etc.
- In leadership positions, SEO specialists have deeper insights to manage projects and communicate results to stakeholders (marketing manager, client, etc.)
- Skills that cannot be missing are good writing and spelling, as well as notions of technical issues such as HTML.
Are you looking for an SEO specialist? Contact us, we may have the right solution for you. Or, if you want to apply for a vacancy in this area, we recommend our SEO course.
